Art as an Asset: Balancing Financial, Emotional, and Cultural Returns

Art has always been more than an aesthetic experience; it is a powerful asset that holds financial, emotional, and cultural significance. This panel explores the nuanced dimensions of art as an asset, from understanding its value in collections to examining its impact on organizations and society.

Topics:

1. The Art of Investing in Joy: Why Emotional ROI Matters in Collecting

• How emotional resonance drives purchasing decisions.
• The role of personal connection and joy in creating lasting value through art.
  
  2. Cultural Currency: Why It Matters What Corporations Collect

• The significance of corporate art collections in shaping organizational identity.
• How businesses can use art to inspire creativity, innovation, and employee engagement.
  
  3. Art as an Alternative Investment: Opportunities and Limitations

• Understanding the potential of art as a financial asset.
• Exploring market trends, risks, and strategies for building investment-worthy collections.

Speakers:

• Christophe Billard - senior manager in International Private Banking, who shifted to the Arts. ex-Group Commercial Director at Societe Generate Private Banking, President & CEO of Japan Division. Founded a consulting company intending to bridge the gap between the corporate and the art worlds. Art collector, advisor, and patron.
• Stéphanie Bliard: founder of two prominent art membership organizations that connect collectors, enthusiasts, and emerging artists. She facilitates discussions and events that inspire new approaches to collecting and supporting contemporary art through her platforms.
• + 1 secret speaker to be revealed

Moderator: Eugenia Durandy, Chief Curator at Flowspace (France & Benelux). Art advisor and curator with over eight years of experience across France & UK, specializing in modern and contemporary art. Previously served as Senior Art Advisor at Singulart, guiding clients in building their collections.

This panel is designed for those who view art as more than a passion and are eager to explore its multifaceted value:

• Collectives and Corporations: Companies, cultural organizations, and real estate developers interested in integrating meaningful art collections into their branding, projects, or spaces.
• Seasoned and Aspiring Collectors: Individuals seeking to expand their understanding of art as an asset, balancing cultural, financial, and emotional returns.
• Art Enthusiasts and Patrons: Those who wish to deepen their appreciation for the role art plays in personal identity, cultural heritage, and investment.
• Creative Industry Professionals: Designers, architects, and cultural consultants who wish to explore how art contributes to spatial and corporate narratives.
• Finance and Investment Professionals: Advisors and investors intrigued by the growing market for art as a long-term and stable asset class.
  

Timing:

• 45-60 min - panel discussion, Q&A
• 30-60 minutes - networking session with drinks & canapés by Sofitel's 1040 restaurant. You'll get the attendee list a week before the event to help you prepare for networking and meaningful conversations.